Brand Guide

The Wake Forest Brand Guide

Wake Forest is a place that develops both intellect and character, and our brand conveys the balance and interconnectedness of that dual purpose. This comprehensive brand guide ensures that our visual identity system remains as strong and enduring as our institutional mission.

From logo standards to color palettes, a unified and cohesive platform of guidelines enables designers and other content creators to align across applications and express Wake Forest’s vision clearly and consistently. If we do it right, then who we are is also how we are perceived.

The Wake Forest brand guide is organized so that specific elements are easily accessible. Consistent use of these visual standards will fortify a distinct and cohesive brand for the University while enabling schools, departments and programs to communicate as distinct entities.

For the School of Medicine standards, visit their Creative Communications site.