The Wake Forest Story

Wake Forest is a learning community that values character as much as intellect. We aspire to improve lives beyond our own, and our institutional success is measured in our impact on the world.

Our motto means more. 

The Wake Forest motto, Pro Humanitate, translates as “For Humanity.” It is a calling to use our ideas, knowledge, compassion and talents on behalf of humanity.

How we tell our story

Wake Forest’s Pro Humanitate mission is compelling, and our community is authentic and engaging. Our brand identity reinforces our story with each constituent interaction, building trust and a deeper understanding of our core values.

As content creators for Wake Forest, we recognize that perhaps the most powerful, tangible evidence of an organization’s promise is its visual identity. By adhering to our brand standards, we ensure that Wake Forest’s story is shared in a clear, consistent and cohesive way.