Our Brand Identity

The brand in action

The Wake Forest brand guide is a resource for designers, communicators, marketers and content creators who represent Wake Forest University visually or through words.

Wake Forest’s comprehensive identity system — which includes logo and seal usage, typefaces, color palettes and design templates — establishes guidelines for each visual element of our brand. The guidelines are not meant to limit creativity but to keep the Wake Forest brand consistent and recognizable. The guide also provides tools and a wide range of examples to help designers and content creators build on-brand content.

We invite you to familiarize yourself with the overall contents and then use the guide as a reference for specific elements of the Wake Forest brand. Whether you oversee social media accounts, manage print publications or produce marketing content for your school or division, cross-channel consistency is important to protecting our brand.

We all benefit from the strength of the Wake Forest brand, but its essence is amplified in the many ways we deliver our messaging.

Our brand is not meant to be static, and there is inherent flexibility in the treatment of each visual element that enables schools, departments and programs to communicate as distinct entities. By adhering to the broader brand, we can leverage its equity as we create unique connections with our various audiences.